Baby & Roost was founded by Lacey Crandall, a Certified Newborn Care Specialist based in Annapolis, Maryland, serving families throughout the MD and DC areas. The company distinguishes itself by guaranteeing fully awake-care-only shifts, meaning specialists remain awake the entire shift to tend to feeding, changing, and resettling. Services include overnight newborn care, sleep coaching consultations, and pre- and post-arrival in-home planning sessions.